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Marketing 101 - Marketing Tactics

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By Roy McClean, Principal
The Custom Fit Communications Group

Successful marketers are always looking for new ideas to improve their businesses. Here are some more marketing ideas compiled from a variety of sources:

• A loyal customer is nine times as profitable as a disloyal customer. Build your brand and customer loyalty by showing consistency and credibility.
• The following is the "inner dialogue" that takes place in your customer’s mind when you use his or her name: "They are interested in me personally. They are giving me special attention. They know who I am."
• Customer surveys are another proven way to make customers feel good. People appreciate the attention! Build your brand by establishing two-way communications between your markets and by letting your customers know how you have used their feedback to improve your products or services.
• Ads that stand tall in small spaces: If you run small ads in newspapers or magazines, make your design stand out by using tall bold headline, heavy top and bottom rules, colour or screens, interesting visuals, and minimal copy. Repetition, repetition, repetition: it works! "Go big or go home" doesn’t always apply to advertising. Smaller ads can allow you the budget to present your message more routinely and more consistently.
• Why postcards? Postcards have lower postage rates than letters, easy labeling, and lower printing costs.
• Combine marketing weapons: Direct mail doesn't work by itself. Telemarketing doesn't bear fruits on its own. Free seminars to hot prospects can’t succeed independently. And for certain, advertising is not influential as an autonomous tactic. None of these marketing weapons work when used by themselves. Focus your attention on a combination of marketing weapons and you'll find that all of them will perform effectively.

The Custom Fit Communications Group helps develop marketing tactics that build successful brands.

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We'll send you a FREE Estimate for Your Next Project. Fill out a Projects Estimate form and we will contact you within 48 hours. Roy McClean, FOCUS Business Intelligence; Vancouver & Whistler.