EXPERIENCE - Our Marketing Intelligence Team

Our Team - Put decades of proven, trusted experience to work for you. We regularly work with a small pool of associate professionals, from research analysts to copywriters, as part of our "team work approach" all aimed as getting YOU results.

FOCUS and associates are members and affiliates for a number of organizations including:

Marketing Research & Intelligence Association

Retail BC

Web Analytics Association

NOTE: In an effort to reduce spam, we have not linked our addresses. Feel free to use our Contact Form to reach us by e-mail.

Roger Griffin » Research & Strategy
E-mail: roger AT customfitfocus.com

Experience:

Senior Consultant - Eidetics Consultative Research
Vice President of Strategic Planning - Omniplan-Miller/Zell Design Group
Principal - Griffin & Laphen Advertising
Instructor: Retail Marketing & Research - BCIT
Director: Marketing Research & Intelligence Association - Vancouver

Expertise:

Strategic planning, branding & research skills in marketing, communications & advertising
Automotive, banking, cellular, computer, eBusiness, forestry, energy, hospitality, restaurant, retail, accounting, not-for profit sectors

Barb Justason » Web Research & Strategy Associate
Certified Marketing Research Professional (CMRP)
E-mail: barb AT customfitfocus.com

Experience:

A leading market research professional and advisor to corporations and governments
Client Experience includes recreation, leisure and attractions for such clients as Sunshine Village, Resort Municipality of Whistler, Intrawest, Tourism BC, YMCAs of Greater Vancouver/BC, and Vancouver Playhouse Theatre Company
Director: Marketing Research & Intelligence Association (MRIA)

Expertise:

Web usability, customer satisfaction, segmentation, product / service research & advertising
Energy producers, natural resource companies, financial institutions, tourism & transportation operators, 1st Nations' communities, crown corporations, municipalities, BC provincial government

Roy McClean » Principal, Business Dev, Project Mgr.
E-mail: roy AT customfitfocus.com

Education:

Honours BA -1st class; Post-graduate study - strategic planning, product development

Experience:

Owner: The Custom Fit Communications Group, since 1995.
Manager - General, Sales & Marketing: Blackcomb Mountain, Coast Mountain Outdoor School, Snow Valley Resorts
Instructor: Capilano College & CFDC of Howe Sound
Certified and experienced ski instructor and hockey coach

Community Involvements (present & past):

Director/Committee Member: Pemberton & District Chamber/Tourism Pemberton, The Kelty Patrick Dennehy Foundation; Whistler Minor Hockey Association; Ontario Ski Resorts Assoc.; Georgian Lakelands Tourism Association

Expertise:

Project management, strategic planning, web analytics
Outdoor recreation, tourism, hospitality / accommodations & education sectors

We'll send you a FREE Estimate for Your Next Project. Fill out a Projects Estimate form and we will contact you within 48 hours.

Roy McClean, FOCUS Business Intelligence; Vancouver & Whistler.